February 03, 2011

Vision, Mission and Values of Top 4 Companies in the World, and in Sri Lanka by Market Capitalization 2009

Introduction


In today’s world, for a company to sustain and adapt to the competitive business environment, there should be some kind of core ideals which should be relatively steady and which provide guidance in the process of its decision making. These unchanging ideals will form the business vision and are expressed in the company mission statement. [1]

Corporate vision is a short, succinct, and inspiring statement of what the organization intends to become and to achieve at some point in the future, often stated in competitive terms. Vision refers to the category of intentions that are broad, all-inclusive and forward-thinking.  It is the image that a business must have of its goals before it sets out to reach them. It describes aspirations for the future, without specifying the means that will be used to achieve those desired ends.

The core purpose is expressed in a carefully formulated mission statement. It is the reason that the firm exists.  It will mainly explain how the company will earn its profit.

Last but not least, a company will have set of core values that are central to the company. This will mainly reflect the deeply held values of the organization and are independent of the current industry environment and management trends. [1]

The first section of this report describes the top four IT organizations in the world for the financial year 2009/2010 in terms of market capitalization and the second section describes the top four organizations in Sri Lanka for the financial year 2008/2009 in terms of market capitalization, since there were no references available for the year 2009/2010.

Section 1

Top Four IT Organizations In The World For The Year 2009/2010 In Terms Of

Market Capitalization


According to the business world magazine, the top four IT companies in the world, in terms of market capitalization are,
Global Rank
Company
Market Capitalization
$m
1
Microsoft
256,864.7
2
Apple
213,096.7
3
IBM
166,597.1
4
Cisco Systems
149,038.2

The vision, mission and values of each of the above four companies are described below.
Vision
To be led by a globally diverse workforce that consistently delivers outstanding business results, understands the various cultural demands of a global marketplace, is passionate about technology and the promise it holds to tap human potential, and thrives in a corporate culture where inclusive behaviors are valued. [4]
Mission
Help people and business throughout the world to realize their full potential. [3]
Values
As a company they value, [3]
·         Integrity
·         Honesty
·         Openness
·         Devoted to the customers and partners
·         Have a passion for technology.
·         Take on big challenges and see them through.
·         Hold themselves accountable to their customers, shareholders, partners, and employees by honoring their commitments, providing results. And striving for the highest quality
Vision
“Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”  [5]
Mission
“We believe that we're on the face of the Earth to make great products, and that's not changing. We're constantly focusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution.
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.
We don't settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we're wrong and the courage to change.”
The Apple mission statement - The most interesting lines, [5]
·         We believe that we're on the face of the Earth to make great products.
·         We believe in the simple, not the complex.
·         We believe that we need to own and control the primary technologies behind the products we make.
·         We participate only in markets where we can make a significant contribution.
·         We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
·         We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.
·         We don't settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we're wrong and the courage to change.
Values
Apple Values are the qualities, customs, standards, and principles that the company believes will help it and its employees succeed. They are the basis for what they do and how they do it. Taken together, they identify Apple as a unique company.
These are the values that govern their business conduct:
·         Empathy for Customers/Users
We offer superior products that fill real needs and provide lasting value. We deal fairly with competitors and meet customers and vendors more than halfway. We are genuinely interested in solving customer problems, and we will not compromise our ethics or integrity in the name of profit.
·         Aggressiveness/Achievement
We set aggressive goals and drive ourselves hard to achieve them. We recognize that this is a unique time, when our products will change the way people work and live. It is an adventure, and we are in it together.
·         Positive Social Contribution
We build products that extend human capability, freeing people from drudgery and helping them achieve more than they could alone. But beyond that, we expect to make this world a better place to live. As a corporate citizen, we wish to be an economic, intellectual, and social asset in communities where we operate.
·         Innovation/Vision
We built our company on innovation, providing products that were new and needed. We accept the risks inherent in following our vision, and work to develop leadership products that command the profit margins we strive for.
·         Individual Performance
We expect individual commitment and performance above the standard for our industry. Only thus will we make the profits that permit us to seek our other corporate objectives. Each employee can and must make a difference. In the final analysis, individuals determine the character and strength of Apple.
·         Team Spirit
Teamwork is essential to Apple's success, for the job is too big to be done by one person. Individuals are encouraged to interact with all levels of management, sharing ideas and suggestions to improve Apple's effectiveness and quality of life. It takes all of us to win. We support each other and share the vistories and rewards together. We are enthusiastic about what we do.
·         Quality/Excellence
We care about what we do. We build into Apple products a level of quality, performance, and value that will earn the respect and loyalty of our customers. At Apple, quality management is critical to our continued success.
·         Individual Reward
We recognize each person's contribution to Apple's sucess, and we share the financial rewards that flow from high performance. We recognize also that rewards must be psychological as well as financial, and we strive for an atmosphere where each individual can share the adventure and excitement of working at Apple.
·         Good Management
The attitudes and behaviors of managers toward their people are of primary importance. Employees should be able to trust the motives and integrity of their supervisors. It is the responsibility of management to create a productive environment where Apple Values flourish. [6] [7]
Mission
We strive to lead in the invention, development and manufacture of the industry's most advanced information technologies, including computer systems, software, storage systems and microelectronics. We translate these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide. [8]
Vision
“Solutions for a small planet” [9]
Values
·         Dedication to every client's success
·         Innovation that matters, for our company and for the world
·         Trust and personal responsibility in all relationships[10]



Cisco

Mission
Shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors and ecosystem partners. [11]
Vision
The Network is the Platform to Change the Way the World Works, Lives, Plays, and Learns. [12]
Values
Foster diversity, development, and growth opportunities 
Section 2

Top Four Organizations In Sri Lanka For The Year 2008/2009 In Terms Of

Market Capitalization


According to the business world magazine, the top four companies in the Sri Lanka, in terms of market capitalization are,
Sri Lanka Telecom
Mission
Your trusted and proven partner for innovative and exciting communication experiences delivered with passion, quality and commitment [13]
Vision
All Sri Lankans seamlessly connected with world-class information, communication and entertainment services. [13]
Values
·         Customer Caring- We put our customers at the centre of everything we do
·         Trustworthy - We are true to our promises
·         Innovative - We continuously invent new opportunities through creative thinking
·         Responsive - We are ready to listen and act promptly
·         Teamwork - We are one team with a common purpose to achieve common goals
·         Excellence - We are committed to exceptional performance
·         Results Driven - We are committed to enhancing shareholder value[13]

The telecom industry is one that is undergoing rapid and momentous change globally. They have fortunately kept pace with this change but intend accelerating this pace in the ensuing two to three years. The overall direction that they are pursuing is one of moving from a traditional telecom operator to that of a provider of global IP solutions. Various parts of this vast organization will have to come together in a new organization structure to enable this.  Whilst continuing to provide the traditional services, they will also be providing a host of new services including ICT solutions and content. The new services would gradually account for higher and higher percentages of their revenues and profits as the next decade progresses.
 John Keels Holdings
Mission
To strive for perfection when providing guest experiences that exceed expectations and be recognized as an emerging regional leader in Hospitality, through the discovery of quality service propositions, supported by superior performance from our people and technology, whilst nurturing values on responsible tourism and providing a sustainable future for all stakeholders[14]
Vision
To own or manage 10,000 hotel rooms in South Asia and other destinations of potential - a million satisfied customers by 2014. [14]
Values
·         Integrity: In our business dealings and with each other.
·         Teamwork: Always putting the Company and the Team before oneself.
·         Service: To achieve excellence for all our customers both internal and external.
·         Technology: The use of cutting edge technological developments to maintain leadership in our business.
·         Environment: To consciously safeguard our environment and ensure sustainable continuity of our natural resources.
·         Our People: Responsible for creating dynamism and commitment whilst recognizing and rewarding achievements.
·         Social Responsibility: Contribute to the development of the community in which we do our business. [14]
Mission
Providing reliable, innovative, customer friendly financial services, utilizing cutting edge technology and focusing continuously on productivity improvement whilst developing our staff and acquiring necessary expertise to expand locally and regionally. [15]
Vision
To be the most technologically advanced, innovative and customer friendly financial services organization in Sri Lanka, poised for further expansion in South Asia. [13]
Values
Trust and Integrity
Commercial bank’s trust and integrity had been key value components when meeting the expectations of every stakeholder. As such, it has molded an exceptionally talented team of employees helping them reach their fullest potential. Precisely understanding the needs of customers, the bank has provided new and imaginative schemes that has altogether redefined convenience in financial services and revolutionized the nature of banking in Sri Lanka. Improving in stature, serving in measure, the Commercial Bank of Ceylon continues to be the responsive, pacesetter Bank writing new chapters to create a secure financial future in Sri Lanka.
Distrilleries Company of Sri Lanka
This company has not mentioned their mission, vision or values. But still they have mentioned that they offer challenging and rewarding careers in dynamic businesses for their employees. They hire exceptional people and invest in their growth throughout their career to reach the full potential. Their approach to career development starts with attracting talented people to their company.

In an environment where businesses are constantly striving for growth they need professionals to help them meet the new challenges. Both their culture and their businesses induce people to be the best in the industries they work in. They constantly look for individuals who are results-oriented and prepared to deal with challenges and are committed to the organization, as well as their own careers. They always want the best people.

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